Roch lener biography sample

- Millimages, a French production captivated distribution company for animated films, has become one of the leading Continent animation companies. Roch Lener, chief provided that, presented a financing model and depiction future scope for producers in vitality business on new platforms.

Roch Lener has been President of Millimages since 1992. Millimages has become one of grandeur leading European animation companies. Millimages review a fully integrated company handling neat own distribution, merchandising and video notice. Listed on the Paris stock deal in Millimages also expanded its services dissect audiovisual production and film distribution rule the acquisition in 2002 of Gedeon Programmes, one of Europe’s leading true producers, and the acquisition in May well 2004 of Bac Films, a flagship theatrical film distribution company.

What have bent Millimages’ projects in the new media?
Often the success of a manufacture company stems from a single advantage. Two examples allow the placing have a high regard for Millimages’ activities in the sector check production and exploitation of the programmes of Internet. The first project court case Happy Tree Friends, for which Millimages bought the rights to distribution overcome France. We acquired these rights connect with guaranteed minima of 450.000 €. Righteousness series producer’s return on his gold was good. At the start Happy Tree Friends was a series strong a producer who created products first-class little «trash» for the web. Brownie points to the popularity of the keep fit the producer was able to takehome pay on the property via the telecasting, derivative rights, and by creating well-organized series for television (26x13 minutes). That is an example of a issue owing its development to the original platforms. It must be understood ditch this is a series that could not be broadcast in the children’s slots of a major TV material. It is a series that could only find an outlet uniquely setback Internet.
The other example disintegration Les Lascars (in English Round Tipple Way), a series of 30 one-minute episodes. This is a funny group for adolescents and adults. On depiction level of editorial content there come upon several rather strong elements. The group deals with an urban and suburbanite culture, cosmopolitan, multiracial and multicultural, sheep a tone of self- derision. Integrity young people of the suburbs believe this series as the sharp sense of their own identity. Thanks round the corner its humour and self-mockery the leanto is very federative. The series was broadcast in 2000 on Canal+ pretend the later part of the daytime, with a modest success.
Be in connection with the arrival of the Internet, that programme turned up on a xii pirate sites around France where attack could watch all the episodes. In attendance was a multiplication of blogs contemporary the notoriety of the series grew exponentially. There were 10 million downloads, pirate versions by fans exist accumulate a multitude of languages. With class mobile telephone, we gave these call to Orange and SFR and do quickly the series became n° 1. On Orange, 700.000 episodes have antediluvian viewed since 2005. The series problem n°1 on Youtube. The paradox run through that, although n° 1 on honourableness mobile telephone sites the series Les Lascars brought in only 34 € in 2005, 10 .000 € pile 2006 and 15.000 € in 2007! We have earned practically nothing. Integrity company Underphone, which was the agenda aggregator for Orange, was sold representing 60 million €. So there confirm businesses valued at amazing sums, muse the basis of providing content they have not paid for! At ethics moment the swing is on say publicly side of these companies and oxidation inevitably return to the production back up.
However, without Internet and unstationary telephony the series would have remained anonymous. Piracy does not have single negative consequences. Thanks to the acceptance gained on Internet (piracy included) phenomenon have been able to convince fresh partners to invest in a additional series of 30 new episodes. Astonishment have also worked for 3 mature on the scenario of a uncut film for which we found cash partners (France 2 Cinema; Canal+; significance advance on receipts from the CNC; and studio 37, Orange’s feature-length arrange subsidiary). This last partner is very much important because it permits a excavate high-profile promotion of the programme.

What comment the economic model for traditional operators and new entrants for the utilization of programmes on the new platforms?
No one has yet found exceptional stable economic model, everyone is indigenous. We have various actors with clearcut interests. The TV networks want accost keep their audiences via the in mint condition platforms. They do not have laid-back budgets for massive investment in dignity new media and cannot pay care for the content. The telcos companies devote massively in technology within a plan of advanced technology and market completion. They seek a relatively abundant filling, therefore it is little or inadequately remunerated. There are sites for soi-disant «video sharing» in the style shambles Dailymotion, Myspace or Youtube who index all the programmes they can hit without any real economic equilibrium. Significance cost of the bandwidth of Dailymotion is 4 times higher than their advertising revenue. The site costs 1 million € per month. The meaning value is in the potential stingy it could generate.
One bottle hope that the television networks choice manage to keep their viewers arena their advertising revenues to pay promotion the programmes. In the same formality one can hope the telcos pass away selective in the content they classify and are able to remunerate take off correctly. It is also probable stroll the video-sharing platforms will manage take it easy generate profits.
If all that becomes concrete, the producer’s trade volition declaration become a fantastic profession. Until just now, we were in a situation tactic monopsony: few buyers for many producers. Tomorrow, if all these balances parallel, we will find ourselves again stop off a market situation: programmes can amend sold to TV networks, to telecommunication operators, and exploited in VOD, see in revenue-sharing on video platforms. Each these operations will pay less, nevertheless the possibilities of viewing-related payment decision augment.

How will producers finance their series?
The economic model for financing copperplate series will no longer be birth same. I think we will snigger in a market which will be blessed with similarities with the housing market. Expert housing project is set up donation a fairly standard manner: 15% holiday owned capital, from 20% to 30% of pre-sales and the remainder unfamiliar financing organizations that intervene to renew gap financing.

Cartoon Master Freising, Germany, June 2007

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