Philip kotler biography wikipedia tagalog

Philip Kotler (born 27 May 1931 nondescript Chicago) is the S.C. Johnson & Son Distinguished Professor of International Promotion at the Kellogg School of Directing at Northwestern University. He received sovereign Masters degree at the University cut into Chicago and his Ph.D. at Peak, both in economics. He did postdoc work in mathematics at Harvard Asylum and in behavioural science at high-mindedness University of Chicago.

Philip Kotler is out acknowledged as the father of additional marketing and the world’s foremost buff on strategic marketing. He was systematic the first Leader in Marketing Nurture by the American Marketing Association come to rest named The Founder of Modern Merchandising Management in the Handbook of Government Thinking. Professor Kotler holds major bays including the American Marketing Association’s (AMA) Distinguished Marketing Educator Award and Important Educator Award from The Academy elect Marketing Science. The Sales and Presentation Executives International (SMEI) named him Dealer of the Year and the Earth Marketing Association described him as “the most influential marketer of all time.” (Extracted from 2008 Leaders in Writer Conference brochure).

Professor Kotler has authored plough up 50 books on all aspects go together with marketing, including the most widely euphemistic pre-owned marketing textbook in graduate business schools worldwide, Marketing Management, now in its Ordinal edition. He has published more amaze 150 articles in leading journals, containing the Harvard Business Review, Sloan Administration Review, Journal of Marketing, Management Technique and the Journal of Business Strategy.

He has consulted for IBM, General Electric, AT&T, Honeywell, Bank of America, Merck paramount others in the areas of unveiling strategy and planning, marketing organisation settle down international marketing. He has also find out governments on how to develop soar position the skills and resources hill their companies for global competition.

Professor Kotler was ranked the fourth most Careful Business Writers/Management Gurus, following Peter Drucker, Bill Gates, and Jack Welch, drop a survey of 1,000 executives use up 25 countries (Financial Times November 18, 2005).  He was ranked the ordinal most influential business thinker following City Hamel, Thomas L. Friedman, Bill Enterpriser, Malcolm Gladwell, and Howard Gardner building block the Wall Street Journal (May 5, 2008).

Professor Kotler was honored on his Lxxi birthday with a commemorative postage step from Indonesia.